Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the …
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A smart and effective method for law firm SEO is creating content. This digital marketing strategy allows you to reach more potential clients online. It’s also beneficial in more ways than merely social media likes and website traffic. This is because, on various platforms, it’ll take on various forms. Of course, you’ll need to know …
The main goal of local SEO is to establish your business’ visibility in Google’s top three organic search results and on the Local Map Pack itself. There are many factors at work here to determine where you’ll be listed. Some of these include local presence, relevance, and authority. One way of doing so is through …
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Two of the most important acronyms in online marketing today are PPC (pay per click) and SEO (search engine optimization). When you want to boost your brand’s visibility, you may be looking at these to discover which is better for your marketing budget when it comes to getting your business noticed online. The Difference Between …
Everyone wants to have a fast website, and for good reason. If your website lacks speed, your visitors are going to leave the site as fast as they arrived. If your site speed is lacking, you may want to find methods to speed it up, so your SEO is not negatively impacted. Think about the …
Many small businesses have heard of search engine optimization, and know its importance. But if you are not SEO savvy, your business could fall by the wayside. Here is why your small business needs an SEO company. While you may have a smaller budget than larger businesses, you can actually save money when you hire …
Many companies will promise results to their prospective and existing clients, but not all of them are able to deliver. There are various reasons why the SEO company you’re working with might not be the right one for you, and it’s important to consider several different factors before hiring and also during the time you’re …
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Most people’s search for a reputable contractor starts with a search engine such as Google. However, it’s not enough for you to appear near the top of the search engine results pages (SERPs). You need to be at the top and for that, you need to have good general contractor SEO. There are several things …
With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go, …
Continue reading “Want More Effective Ads? Use A PPC Shield”
Digital marketing has been using search engine optimization (SEO) for years, with good reason: It’s an affordable way to accelerate your small business’ growth. However, the biggest challenge is how fluid search engines are (e.g., their ever-changing algorithms). Anyone who believes they understand its essentials needs to remember that these changes will continue. How SEO …
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