It’s happened to small businesses all over the country, and even around the world: a big corporation rolls into town sets up shop and before you know it, all the mom-and-pop stores are going out of business. Large corporations have a few advantages over small and medium independent companies, but one of the biggest is …
Can SEO Be Effective In Multiple Cities?
One of the key aspects of local SEO is targeting specific locations like cities. But what if you want to target multiple cities at once? Well, using local SEO is one way to do this. However, it’s easy to wrong and actually end up hurting your search result ranking. When it’s done the right way, …
Local SEO: How To Get It Right
Organic search results are the goal of any search engine optimization (SEO) campaign. It’s surprisingly easy to have a high ranking in your search results thanks to a strong local SEO marketing strategy. If you’re struggling to rank highly in search results, it’s almost a sure sign that something has gone wrong with your local …
Four Ways To Make The Most Of SEO During The Pandemic
There’s no question that the pandemic has had a huge impact on company budgets, especially when it comes to marketing. Shutdowns have meant lower profits, and that means that nonessentials will have to be cut out of the spending plan for a while. So, why is SEO an essential part of marketing in the pandemic, …
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Importance Of Local SEO To Multi-Location And Small Businesses
Most multi-location and small businesses come across a similar predicament while competing with big national level brands and that is a limited budget. This is the reason why local SEO is a powerful marketing weapon. It provides an opportunity for smaller businesses to compete with the larger brands in the continuous battle for surviving in …
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Reasons Why You’re SEO Optimized Content Will Not Appear In The Google Ranking
One of the most common challenges a content marketer encounters is the website not ranking well in the search engines. These content marketers may be doing certain versions of content marketing right such as regular blogging, and updating the design of the website. But after numerous rounds of keyword research under their belt they fail …
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SEO: The Best Marketing Tool In 2020
The coronavirus pandemic was something that no one saw coming, and it has affected the economy in huge ways. It has also brought the importance of internet marketing into the spotlight. When states went into lockdown, many traditional brick-and-mortar stores had to shut their doors. However, this was not the case for digital commerce. While …
A Modern Guide To Google Reviews
It’s the 21st century, and if that means anything for business it means that having positive Google reviews is a must. Lots of positive reviews on google are a great way to gain the trust of potential consumers. Mostly because they are more likely to trust their fellow consumers than the companies they’re buying from. …
5 Tips For Selecting The SEO Company In Tampa
While it may be the hot term for companies these days, there’s a reason everyone is putting importance on search engine optimization or SEO. It doesn’t matter how beautiful your website is if no one sees it. And choosing the right SEO company can mean the difference between a significant increase in organic traffic to …
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Copywriting And Content Writing
In order to get the most out of content creation, it’s important to know how to create and manage content and the different types of content creation available. It’s easy to be confused by these different types, especially content writing versus copywriting. While similar, they hold distinct differences that are important to know for content …