Legal SEO (Search Engine Optimization) means various techniques, strategies, and tactics that may help in attracting more prospective clients to your law firm sites. This is achieved by getting the law firm website to rank on the first page of search engines such as Google, Bing, and Yahoo. It is pretty clear that most people searching for lawyers will search for a go-to for finding out the law firms.
Significance of lawyer website
How various clients research, find, and select the law firms have changed over the years. Search engines are the main channel used by needy clients for finding out information online. Google, since its conception in 1998 has grown a great deal and dominates the search area. It means if you are running a law firm and are looking to get new clients most of the chances for success depend on whether you will be found in the Google search.
Reasons for having lawyer SEO
Sponsored ads and PPC (Pay Per Click) are responsible for increasing your visibility. This visibility immediately disappears when you stop paying for the same. Lawyer SEO is an investment and the quality content and backlinks you collect will have a long-standing impact on the ranking. More than 50% of the website traffic comes through the organic search, 10% from paid search, 5% from social media, and 34% from remaining sources.
The surveys have made it clear that 87% of mobile phone users go to search engines at least once daily. Hubspot has also made it clear that Google is responsible for more than 90% of the organic search traffic. If you rank first in Google search results it means a 34% click-through rate on the PCs and 35% on mobile phones. These surveys have also indicated that the traffic percentage from the searches drops down to 2 to 3% for the second-page results and gradually fades out as you go further.
It needs to be remembered that the growth potential of SEO is gradual. However, the value of lawyer SEO compounds. Some aspects of SEO such as sponsored directories and PPC can get immediate traffic to your websites but their value is temporary and is subject to constant payments. Lawyer SEO is a long term investment similar to a healthy diet.
Significance of Organic Search
More recent data collected regarding the use of search engines from Pew Research Center indicates that more than 90% of the adults online use the search engines for finding out info specific to the internet. Although it is a fairly old data, it is worth a mention. The various search engines such as Google have gotten better at understanding the intention behind the search phrases used. Therefore they are getting better at cutting through all the noise. With this many people using the search engines it only makes sense that lawyer SEO takes prominence on the internet especially for the lawyer firms. There is a need for lawyers to market themselves on the internet to make sure that their sites are in a condition to be found easily in the search engines.
One thing is certain. For most people searching on Google, things are mostly limited to finding out the legal services. As indicated by the National Law Review, more than 90% of people looking for legal services use search engines for their research and more than 70% of people visit the website of the law firm to take further action. If you are looking for help for the development and maintenance of a productive lawyer SEO drive in the Tampa, FL region, contact Local SEO Tampa Company immediately.