In the day and age of e-commerce and all things digital, chances are if you’re a business owner you’ve heard about the importance of SEO when it comes to increasing your company’s visibility on the net. But you might be asking yourself, is it really worth it to spend the time to create and upkeep a solid foundation for your website?
Sure you could spend money on ads that could quickly route more traffic to your site. But how long does SEO really take? There is not just one answer to this question as many factors can have an effect on just how fast you will see results.
Your Industry Plays A Big Role In SEO
If your business is in a highly saturated market with large companies investing non-stop into digital marketing, chances are it’s going to take a lot longer for you to see results. More sites for search engines to pick through means that Google and others will weed through more detailed info within these sites with a fine-toothed comb in order to choose which ones will get the most desired spots. This is another reason why high-quality content remains important.
On the flip side, if your industry has fewer competitors, search engines don’t have to work as hard and in turn, you may see results a bit faster than those in a saturated market.
Common Factors To Remember
As stated above, there are many factors that can have an effect on how fast SEO works. That’s right, it’s not just keywords you need to worry about. In fact, if you’re solely focusing on keywords, it’s likely you will be waiting a long while to see any movement in rankings.
Some common factors to take into consideration are:
● Keywords
Yes, they’re still important, just not the only thing needed. Remember to include them in title tags, blog post content, and meta descriptions.
● On-Page Content
On-page content optimization refers to a page being explored by a search engine for social media links, internal links, relevancy, on-page titles, and again keywords in all the appropriate places. In short, your content needs to be good.
Ask yourself, is this information sending a clear message? Does it have a point of view and is it written in a way that will keep your readers engaged? If not, you may have a problem.
Right now, pages written as guides or how-tos are extremely popular because they provide the reader with valuable info. These articles combined with a video create a sort of one-stop-shop approach that garners a high ranking factor.
Reach Out To A Professional
Now you’ve got the basic factors that are important in creating movement.
If you decide to keep your page optimization efforts in-house, kudos to you! Results are attainable if you master the main factors and keep using them. They are the building blocks necessary for improved ranks in those search results.
But for some business owners, the idea of juggling all of these tasks can seem like a lot to handle. If that’s the case, you might want to reach out to a professional content optimization agency.
Their expertise can raise your site speed as well as teach you the ins and outs of how to make every page on your site top-notch. They can tackle things like page titles, keywords, internal links, etc. If you’re in the Tampa area and are looking for help with your website, contact Local SEO Tampa Company for all of your web marketing needs. Remember, SEO doesn’t happen overnight, but if you keep at it over time, you’ll get there.