In the past medical practices that implemented marketing campaigns would focus on running ads on radio, TV, and in newspapers. However, today’s world is more digitalized which means that marketing must include medical practice SEO tactics. This doesn’t mean you should ignore traditional advertising but it does mean that you should also be leveraging things …
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You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, …
When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …
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The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but …
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Statistics show that when business posts at least 16 articles per month they’ll receive 3.5 times more traffic to their website. This is important because 61% of consumers make purchases based on such articles. You need to use this as part of your marketing plan. How to Create Topics for Blogging When blogging is an …
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To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. …
Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your …
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Instagram touts itself as an easy, fun, and creative way for people to be able to take and share pictures and short messages with their friends and family. You can think of it as a social media platform that focuses on sharing pictures. With Instagram marketing, you have an audience of over a billion users. …
Search engine optimization (SEO for short) is the practice of optimizing your website so that it reaches a high ranking on the major search results pages (SERPs). It focuses on improving your rankings in an organic (free) fashion. This should be a part of every website owner’s marketing plan, especially if you’re interested in generating …
If we’re honest, most people spend a lot of time on social media today. Most Americans spend about two hours a day there. If you work with search engine optimization (SEO) for a living this is something you may justify as being necessary for your business. After all, you want to stay “up-to-date” with what’s …
