Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these …
User Engagement Metrics That Influence SEO
As a business owner you’re probably dreaming of having more traffic arrive at your website. However, as a small business owner you’re also probably wondering where you can find time to do some SEO for your website. Here you’re not alone – only about 28% of small business owners (one in four) do anything in …
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Creating a Successful Social Media and SEO Strategy
Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you’ll need to take several steps. Create Social …
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Cost Effective Ways to Market Your Small Business Online
As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that’s proven …
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Starting a new SEO Campaign Without Any Money
When you’re ready to launch an SEO campaign, your main hurdle lies in its funding. You’ll find that big-name agencies charge a lot of money each month but that hiring a full-time manager or even a group of specialized contractors for your SEO will charge you just as much money. Three Ingredients of Your SEO …
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7 SEO Trends to Expect in 2018
When it comes to Search Engine Optimization (SEO) you’re entering into a really competitive, quickly evolving marketing field. Throughout its history there’s been a lot of algorithm updates, new techniques and help from new technologies too. While algorithms weren’t updated too often in 2017, many experts believe this will change in 2018. 7 SEO Trends …
Mobile and Voice SEO are Driving Factors in 2018
You can think of SEO as the offensive line of internet marketing today. This is especially true of mobile SEO and voice SEO. Nevertheless, it isn’t something you’d expect. In fact, oftentimes it gets overlooked and unrecognized. However, knowing exactly how to use it is an important part of your marketing success. There are actually …
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Fight Back Reviews With Facts
Reviews of a website and online citations for businesses are growing in importance more everyday. People go to reviews to determine ore than any other venue whether or not to patronize a business or service. Review sites weigh heavily regarding position in the search engine ranks so the importance of getting good to great reviews …
Being Nice Goes Long With Social Media SEO
Now that just about everyone on Earth is using social media, today’s web marketer has to know how to use this wellspring to make the most of profit and gain. There are all kinds of gurus out there with tips, courses, and other nonsense but the bottom line is learning social media for marketing calls …
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Three Ways Social Media And SEO Work Well
Now that social media is the 800lb gorilla in the room for organic traffic and SEO specialty; it has Google crawling all over it in a marriage of necessity that benefits both. That being said, know how to use social media and SEO is of such great importance that to avoid it would be foolhardy, …
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