Category: Web Marketing
Why You Need To Improve Your Local SEO
About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information…
SEO Mistakes That’ll Hurt Your Rankings
As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t…
July’s Unconfirmed Google Ranking Updates
Google search result rankings were quite volatile between July 11 – 18. Various tools that track Google’s changes (e.g. Mozcast, SERPMetrics, Algoroo, AdvancedWebRankings, Accuranker, RankRanger, Cognitive SEO, SEMRush) noticed that this was happening. This is something that Google hasn’t responded to themselves. John Mueller himself has said he doesn’t know anything about it or what…
Choosing Your Price Point for SEO Content
People who provide content management to SEO agencies are constantly being asked what they charge. Regardless of how they answer this question, they’re often told that they’re charging either too much or too little. This makes one wonder if anyone knows the true value of good content today. The Importance of Finding Good Writers When…
Why It Takes So Long To Be Successful With SEO
It’s really frustrating to work hard at SEO but see no results from doing so. Of course, you must understand that this is a long process whose results don’t appear overnight. Just how long it’ll take, nobody really knows for sure as different websites seemingly get results at different times. With this in mind, here’s…
Google My Business Tips You Should Take Action On
When you’re working on setting your website up with good, local SEO it’s important to use the right tools and know how to use these tools properly. One of the best tools you can have in your arsenal today is Google My Business. Understanding What Google My Business Is This is a free tool that’s…
How Digital Marketing Channels are Being Used by Small Businesses Today
Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing…
Does SEO Have Limits?
In late 2006 many people thought of SEO as a “dark art” but it definitely wasn’t “rocket science.” This is because they didn’t believe the common person could easily comprehend it. However, since then many people’s opinions have changed radically, and everyone seems to believe that this is an art form everyone in digital marketing…
Understanding the Meaning and Importance of Long-Tail Marketing
Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e.g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power…
Interchangeable SEO and SMM Tips
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t…
Creating a Successful Social Media and SEO Strategy
Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you’ll need to take several steps. Create Social…
Things you Should Learn About SEO Right Away
Entering the world of search engine optimization (SEO) may make you feel intimidated. This is because there’s so much to learn and the amount of information continues to grow as Google makes new updates. While it’s true that there’s a learning curve in the beginning, once you move past this you simply need to stay…
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