Text length is important when creating blogs because Google ranks those that are 1,000 words or higher in their search engine results pages (SERPs). This is why many blogs are creating posts that are over 2,500 words. They refer to these as “cornerstone content.” This content utilizes SEO to help you grow your organic traffic.
How Cornerstone Posts Contribute to SEO
Creating longer texts gives Google more clues regarding what it’s about. This is because your keyword phrase occurs more frequently therein. You can also include more synonyms and keyphrases in the form of headings, links, and images.
You can also include more long-tail keyword variants because you’ll address more topics since you’re taking a deep dive into it. These variants will also show up in the search results. This is why intelligent internal linking is so important. Once you show up in the search engines more organic traffic will make its way through your site.
The opposite is also true in that when there aren’t enough words on a page Google will think that your content is “thin.” Since Google’s goal is to provide people with the best answers possible, they don’t think you aren’t providing people with the best answer so you don’t rank as high.
Tips for Creating Long, High-Quality Posts for SEO
When you write long articles for people to read, you’re giving yourself an SEO advantage. To ensure that you have a high word count you’ll want to use a word count tool. Don’t depend on numbers alone. You want your writing to be original content that’s readable and well structured. Unfortunately, this is challenging if you’re not a writer by trade. However, even then there are a few things you’ll want to remember.
Make Sure You Write for People, Not for Search Engine Bots
This is the most important thing to remember. While it may sound obvious, it’s easy to get distracted and add irrelevant information. To prevent this from happening you should start by creating a list of questions you want to answer. Then make sure you answer these questions in a well-written, readable fashion.
How to Make Your Text Readable
To create readable text follow a logical thought pattern then start each paragraph with a sentence that states the main idea you’ll share in that paragraph. Follow this up with sentences that elaborate on this idea. When you find any unnecessary words or sentences make sure to delete them. Also, make sure that each paragraph connects with the one before it by using lots of transitional words (e.g., therefore, as a result, so, consequently, but, however).
Another great way to structure your text is to use headings. These will show a top-down hierarchy so that your readers can immediately see what each topic is about. They will also know what each paragraph is about if they choose to scan your article instead of reading the whole thing. This makes your text more enjoyable too.
While there’s a lot of content available online today, it’s still important to be original. To do this, take some time to think about what makes your brand unique. Maybe you offer something better or different from your competition. Or you may find something in your research that you can use to help you stand out from your competitors. Regardless of what you choose to do, you need to find a way to stand out. If you get stuck, take some time to read through your competitors’ posts and do some brainstorming. You’re sure to find something that’ll work.
A Final Word Regarding Word Count and SEO
Now that you understand how your posts’ word count influences your SEO rankings, it’s important to start creating this type of content. However, you can’t simply create content nor is it easy to do so. It needs to be high-quality. Obviously, this will take some time for you to create such content. So, if you’re busy with everything else you have going on, leave this writing to us at the Local SEO Tampa Company in Tampa, FL. We’ll help you rank higher in the SERPs and bring in more traffic, resulting in more sales so contact us today.
Picture Credit: Freepik