There is more to creating a website than simply ensuring that your visitors can find what they’re looking for there. You also want to make sure that your website is optimized to convert. After all, you don’t want to take the time to redesign your website if it can’t win new business, retain customers, and drive more revenue. This is why there are some important things to keep in mind here.
Focus on Function
When it comes time to redesign your website you should always remember that both form and function go hand in hand. If your website doesn’t function well, people will leave. This is what’s known as your bounce rate – something that will negatively impact your SEO.
It’s important to understand that just because you give people a lot of content doesn’t mean they’re going to stick around or have a good experience. In fact, when you give someone too much content they’ll struggle to sort through it all and make a decision. This is true even though content-rich pages do better for SEO.
You need to create a website that allows people to quickly and easily find what they’re searching for. Otherwise, they’ll have a negative impression of your brand. It’s also important to note here that you don’t want to lose someone who’s frustrated over the fact that they can’t find what they’re looking for. This is because they’re valuable – 15% of people who use SEO to find you account for 45% of a site’s revenue.
Think Inside the Box
When you redesign your website make sure you include a well-designed search box. This is the first thing people will look for to help them easily find things. Think of this as though you were trying to create a helpful library. In doing so you’ll want to make sure that your search box is a user-friendly size, is placed in a good location, contains predictive search, and offers relevant answers. It’s also beneficial for it to tell you where people are getting stuck so that you can fix the issue.
Today more people are using their mobile devices to find information than ever before. In fact, 56% of organic SEO traffic now comes from mobile phones. This means that if your website isn’t optimized for this traffic you’re missing out on a lot of it – especially considering two-thirds of these customers are ready to make a purchase.
When you redesign your website so that it’s mobile-optimized your visitors will be able to view it on their phone without needing to squint, zoom, pinch, or scroll a lot. The last thing you want to do is ignore this traffic because they’ll be 5 times more likely to leave your website for this very reason.
Be Fashionable and Smart
Once you’ve optimized your website for organic SEO your likelihood of getting customers onto your website will improve. When this traffic arrives you want to make sure that you’ve created an experience that makes them want to stay there. This is why it’s so important to make sure that your website delivers answers and drives conversions when you redesign your website. Just remember not to concern yourself too much with creating a visually stunning website. After all, beauty at the expense of meeting your real needs is going to ultimately be the downfall of your business – something you definitely don’t want to experience.
Whether you need to redesign your website or you need some help with SEO the Local SEO Company in Tampa, FL is there for you. Contact them to get started today.