It’ll take at least 6 months to see the effects of your SEO. While you may see some results sooner than this, it’s also possible that it could take over a year to see results. This is why you shouldn’t prioritize speed over sustainability. Doing so will cause Google to become suspicious that you’re using …
Google’s Tips For Hiring An SEO Company
You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, …
Why Successful SEO Depends On Planning And Consistency
When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …
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Why Keyword Density Is Still A Useful Metric
When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to …
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Understanding The Importance Of NAP Consistency
The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but …
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Understanding Page Speed And Its Importance
Page speed refers to the amount of time it takes for your website’s content to appear in front of your users. With this definition in mind, you can see that this will affect your users’ experience. When your website has a slow load time people are going to leave and this will harm your SEO. …
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The What And Why Of Evergreen Content
Evergreen content can be simply defined as “content that never goes out of style.” It’s the opposite of news and other trending content. This content is high-impact, in-depth content that can be valid for people for up to two years (oftentimes longer). Benefits of Content That’s Evergreen An evergreen topic is one that people will …
Why Your Website Isn’t Getting Traffic
In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, …
How To Use Visual Content To Improve Your SEO Rankings
When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines. Now when people go online searching for information they expect to …
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Tips For Improving Your Website’s Design
There is more to creating a website than simply ensuring that your visitors can find what they’re looking for there. You also want to make sure that your website is optimized to convert. After all, you don’t want to take the time to redesign your website if it can’t win new business, retain customers, and …