Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you’ll need to take several steps. Create Social …
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There are many advancements that are changing how people search for things online today – especially when searching for local businesses. One of the biggest changes is that mobile internet use now surpasses desktop use today. At the same time, voice-powered digital assistants are steadily growing too. According to several studies about one-third of all …
Entering the world of search engine optimization (SEO) may make you feel intimidated. This is because there’s so much to learn and the amount of information continues to grow as Google makes new updates. While it’s true that there’s a learning curve in the beginning, once you move past this you simply need to stay …
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Well, you’ve decided to start selling products online. You’ve already set up an e-commerce site, arranged your products, and made everything simple for each of your customers to buy without ever worrying about leaving their comfort homes. Great! But there is only one thing left that you haven’t done yet. Perhaps, you have noticed that …
It’s important to think of search engine optimization (SEO) as a competition. After all, there’s only a limited amount of ranking space in the search engine results pages (SERPs), but there are thousands of companies who want the space. In the past, your goal is to get the highest SEO ranking possible for as many …
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Reviews of a website and online citations for businesses are growing in importance more everyday. People go to reviews to determine ore than any other venue whether or not to patronize a business or service. Review sites weigh heavily regarding position in the search engine ranks so the importance of getting good to great reviews …
Once again Google has upended the apple cart by introducing a new free feature for market4ers to use to give their websites a boost. It’s called Google Posts and is a feature for the GMB aka Google My Business platform. This new feature allows for people to post a 300 word update regarding their business …
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One’s small business SEO campaigns are a major investment in time, money, and resources. Some people believe that things will happen overnight when in fact it may take some time to see results and a longer period of time to see the kind of results that turn into a good ROI. Well, there’s more than …
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One of the biggest mistakes a small business that markets online do not take advantage of SEO or Search Engine Optimization. It is the nuts and bolts of what gets your webpages noticed and indexed on the search engine pages. Without it, you’re languishing in search engine hell. Search engines require each webpage to have …
It happens to all business. Someone doesn’t like your products or services and they complain about it online. Unaddressed these complaints or bad reviews can catch the eye of the public and may be detrimental to your sales. In any case, it’s a good idea to address these reviews and make the best of them …
