Many small businesses have heard of search engine optimization, and know its importance. But if you are not SEO savvy, your business could fall by the wayside. Here is why your small business needs an SEO company.
While you may have a smaller budget than larger businesses, you can actually save money when you hire an SEO company. If you were to hire an individual to work for your business, you will still be paying a person to help in your SEO efforts. However, if you go with a company that specializes in SEO, you will save tremendously. You will not have to pay sick leave, paid training, insurance, holidays, and other employee perks to an SEO company as you would an actual employee.
Even if you were to use an employee already on the payroll, having them do SEO work will take away from their other responsibilities. Even the simple task of writing a blog can take several hours by the time it is written with the research and edited. This task may take away things the employee needs to have done, which could cause overtime. This will drive your cost up as now you are paying 1.5 times for work that should have been completed within their 40-hour workweek.
Now let’s look at marketing. If you decide to handle the SEO portion, you will incur marketing charges. Whether you have a website or not, you really need a trained website developer.
Tools are another area where you will fork out money if you determine you can handle SEO on your own. Keyword research, analytics, and content creation tools will be needed to keep your content and website in tip-top shape. While there are free versions, these are not as high quality as paid versions.
If you have an employee do the SEO for your company, the strategies used are bound to fail. Your employee will need to research how to properly do keyword searching, optimize content, and all the other important things that go with SEO. This takes time, which once again cuts into your employee’s regular workload. And if that employee is not specially trained on how to do search engine optimization, even if they look online, they still will not be able to learn everything they can about it. They may find it hard to optimize site speed or have a responsive web design. All of these things can make it hard for your business to generate leads.
One thing that you need when doing SEO is amazing content. You may have staff that knows all about SEO, but if they can not write, your search engine optimization efforts will be lost. Besides standard content, you will need graphics, videos, and editors to help. An SEO company can provide all of this at the most price-effective cost.
Your business will need a plan that takes your budget into mind while creating the best results. If you are not SEO savvy, you may only be able to use standard practices. This, in turn, will take longer to see results.
If you feel you have enough on your plate, adding an SEO team within your company will only make more work for yourself. You will now have an extra team to look after, meaning setting up training, adding to payroll, and looking at the end results. Not to mention all your other responsibilities within the company. Does your company have the resources for this? And do you have the time or energy?
When you hire an SEO agency, you will see results much quicker than if you did in-house SEO. An agency is trained to look at the whole project, not just an element here or there. They understand that if one aspect fails, the entire effort crumbles. The agency will be able to analyze all efforts, determining which ones are working well and which ones need tweaking.
When you hire an SEO company, you will be receiving a service that is so much more. Even if you have limited funds, you can rest assured that hiring help, such as Local SEO Tampa Company in Tampa, FL can stretch your budget as far as it can go.