Category: Content Marketing
What To Expect Of SEO In 2020
Many new SEO trends emerged in 2019. This shouldn’t surprise you though since SEO is a very exhaustive topic. You can find lots of sources who promise to deliver the most up to date information regarding search engine updates, Google’s new algorithms (something that’s updated 500 – 600 times a year), and the ever-changing consumer…
Why My Website Is Not Showing In Google Search
Websites that don’t rank in Google search are like fancy cars that refuse to start. While they both look great, neither are useful because they don’t transport people from one location to another. Typically, a site that doesn’t rank well has one main issue that drags down the entire website, negatively impacting its performance. Fortunately,…
SEO Best Practices For Header Tags
In the past header tags were a critical part of SEO but not anymore. This doesn’t mean they’re unimportant though. Indirectly they’re able to influence your rankings since they make it easier and more enjoyable for your readers. They also provide keyword-rich content for the search engines themselves. As such, you should still be maintaining…
Reasons Your Business Requires SEO In 2020
It feels like just yesterday people were turning to their local Yellow Pages phone book to find businesses near them offering the goods and services they wished to purchase. Today’s technology has rendered these books practically useless. Instead internet searches have replaced them. However, this isn’t static either as people’s online shopping habits are continually…
Why Your Dental Practice Needs SEO
Search engine optimization (SEO) is defined as directing non-paid (a.k.a. organic) traffic to your website by having keywords that are relevant to your website rank high in the search engine results pages (SERPs). You can see these rankings on popular search engines like Google, Bing, and Yahoo. These rankings are based on what they deem…
SEO Trends For 2020
There are many articles about Google “SEO trends” but all of them say basically the same thing: Things will continue to change. This is why it’s so difficult to find a definitive list. Nevertheless, here are some trends for 2020 that have been seen starting to form throughout 2019. Google is Highly Focused on Intent…
Local SEO Strategies to Help You be Seen in Searches
One of the most enduring, yet elusive business principles is finding your target market. Today this has more to do with finding your “geographic” market since most people are using mobile devices to find businesses. The What and Why of Local SEO Many strategies now exist allowing businesses to tap into a person’s local search…
How to Give Your GMB Profile a Boost
It’s in your best interest to leverage your responses to the Google reviews you receive. You should also be using the Google My Business listing (GMB) tools to help ensure that you’re listed above your competition. There are a few things you can do to make sure you’re using local SEO to your advantage here.…
Troubleshooting Failures in Local Ranking
There are some search engine ranking puzzles that are so complex that they require a formal competitive audit. However, many of these puzzles simply require a few minutes of your time to run through a checklist of the 10 most common issues that cause your business to rank lower than you believe it should. Once…
Explaining What SEO Is To Small Business Owners
When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO?” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking.…
How To Explain SEO To Your Clients
As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone…
Ways of Approaching Holiday SEO
Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you…
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