When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO?” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking. …
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As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone …
Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you …
Forensic SEO is one of the main areas in which SEO has truly evolved over the past 10 years. Now it seems like everyone knows about this practice. Unfortunately, there’s still some confusion about it though. Understanding the Basics Although nobody knows where the term started, this form of SEO is about dealing with a …
There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …
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Unfortunately, the connection between email marketing and SEO isn’t obvious. After all, Google doesn’t crawl through and rank each of your emails nor does having a large list of email subscribers help you rank higher for your keywords of choice. This doesn’t mean that it isn’t a helpful tool though. In fact, it’s able to …
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As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t …
In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that …
Continue reading “The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them”
Mike Blumenthal, a local Google guide, recently announced that Google My Business has a new feature that will let you create a short name and URL for your business. This is a great idea that will let you make your own profile here so that your business is more accessible to any potential customers you …
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At the beginning of June Google released a “broad core algorithm update.” They seemed to hope that nobody would freak out because of this update, but people freaked out anyway. Some sites like CCN even went so far as to report a 90% decrease in their organic visibility. This is just one example of how …
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