You love your job as a real estate agent. However, recently you haven’t been able to get as many clients as you could in the past. This issue has you wondering if it’s the state of the market we’re in or if you should be doing something differently. All you know is that you long to see the success you’ve enjoyed in the past.
You need to stop and consider that we’re living in the digital age today. To be successful in any industry, you must stay ahead of the latest trends. To do so, you’ll need to use real estate SEO.
Now before you think, “Great, one more thing on my list of things to do!” let’s take a moment and look at this topic. Let’s consider its importance and how you can use it to get ahead of your competition.
Prioritize Your Website
The first step in real estate SEO is to create a website if you don’t already have one. Not having such a clean and professional-looking website can raise red flags in people’s minds. This look isn’t one you’re trying to create when you want someone to buy a home from you.
However, it doesn’t end with creating a website. You need to make sure that it’s user-friendly, informative, and easy to find. These are all things that real estate SEO will do for you, so you don’t get overlooked.
Create Social Media Accounts
Another thing that you can’t go without is social media accounts on Facebook, Twitter, Instagram, LinkedIn, and YouTube. When done correctly, social media is a very effective tool for real estate agents.
You can’t simply create accounts and forget about them. You need to keep them updated and invest in ads, so more people see you. The more people you encounter, the more customers you may have.
A good real estate SEO strategy requires you to create content. Remember, anyone who’s buying a house will have a lot of questions. Herein lies your opportunity to provide them with all this information.
When you’ve been a real estate agent for a while, you’ll know what questions clients want you to answer. This information will make it easier for you to create topics for your content. Otherwise, you’ll want to take some time to do some research to know what topics are relevant. You can’t overlook the importance of investing time here, so you get the valuable traffic your website needs.
Offer Virtual Tours
COVID has taught us the importance of virtual events. Even though we’re slowly returning to in-person events, virtual events will still play an essential part in our lives. This reason is why you can’t afford to overlook virtual tours.
These tours make it easier for your clients to view homes, especially if they’re from out of town or have a hectic schedule. They’ll also help free up some of your time since you can create a virtual tour of each home that you then share with various clients.
Offer Proof of Your Success
For clients to trust you, they need social proof. You need to include this in your real estate SEO because it’s a very effective marketing tactic. Not only should you encourage your past clients to leave reviews, but you should also showcase any awards you’ve achieved. Your goal is to show your clients what you’ve achieved in your career and that you’re well-respected by other agents.
Create an Action Plan
Once you’ve realized the importance of real estate SEO, you’re probably looking at your schedule, wondering when you’ll ever be able to find time for all of these crucial tasks. The good news is that you don’t. Instead, all you have to do is find time to reach out to us at the Local SEO Tampa Company in Tampa, FL.
Over the years, we’ve successfully helped numerous real estate agents get new clients for themselves by harnessing the power of real estate SEO. We understand that you don’t have the time to figure out the intricacies that are involved here. That’s why we’ll do it for you once you’ve taken a moment to contact us. We invite you to do so today so you can start being more prosperous tomorrow.