Why Your Small Business Should Try SMS Marketing

The Benefits of Text Marketing for Your Small BusinessDo you own a small business? Are you struggling with marketing? Maybe you’re having a hard time getting your name in front of your target audience.

As a business owner, it’s up to you to bring customers through your door. While you may know how to do this with traditional marketing, trying other, more conventional ways is a good idea. Doing so will help your business be more competitive.

You should know that you’re not the only one who’s struggling. However, many small business owners have found a way to take their marketing to the next level with text marketing, and you can too.

The Benefits of Text Marketing for Your Small Business

Text messaging is more than a convenient way to talk to your friends and family. It’s also a powerful form of marketing for your small business. If you’re wondering if you should implement this type of marketing, you should take a moment to consider its many benefits – some of which you may have never thought of before.

SMS Marketing Lets Customers Opt-In or Out

To be successful with traditional marketing, you need to reach a lot of people. This marketing will cost your small business a lot of money on messages that are either quickly forgotten or ignored. On the other hand, when you use SMS marketing, people will opt-in, so you can rest assured that they want to hear from you. For this reason, you’ll be able to save a lot of time and money. Of course, they can also choose to opt-out whenever they’re no longer interested.

Text Marketing Encourages Customer Loyalty

While many people have learned how to ignore email marketing, the novelty of delivering personalized content and discounts through text still exists. This novelty will allow you to form a strong bond with your customers. Unlike email, your customers won’t be able to move your texts into a spam folder where they’ll never be seen. Without this ability, text messages are virtually guaranteed to be seen.

SMS Marketing Improves Customer Engagement

Most people are anxious to read the text messages they receive. Unfortunately, this isn’t true with email because people have been conditioned to expect many unwanted messages there.

People that are interested in reading their text messages right away are beneficial to your small business because these recipients will want to hear about your promotional campaign, and you can make sure they do so right away. For this reason, you’ll be able to make the most of your advertising budget.

Text Marketing is Delivered Quickly

Text marketing is popular because it’s so brief. Your customers are more likely to read the whole message because of this. These messages are also much less intrusive than pop-ups and phone calls. If you don’t have a lot of time to spend on marketing, this can also benefit you since it’s fast and easy to plan and deploy this type of marketing.

SMS Marketing is Affordable

Besides saving you time and money, this form of marketing is also more affordable than traditional advertising campaigns. Typically it’ll only cost you a few cents per message that you send. You may even find a bulk package that lets you send many messages each month for a low, flat rate.

Text Marketing Promotes Interaction

SMS marketing is a fun, engaging way to create interactive marketing campaigns.  There are several ways you can do this, including:

  • Send out questions that encourage your customers to think about what you’re saying and fill out a survey for you
  • Offer a toll-free way for your customers to reply to the messages they’ve received
  • Include a link to an entertaining image or photo that provides more details about the promotion that your small business is running

SMS Marketing Reaches a Wide Demographic

Almost everyone owns a smartphone today. These smartphones allow you to cast a wide net when you engage in SMS marketing. While you may think that email offers you the same capability since almost everyone has an email address, this simply isn’t true. People may choose to ignore your emails, but they feel like texts are more urgent.

Text Marketing is Easily Integrated with Other Marketing Channels Your Small Business Uses

SMS marketing is easy to implement alongside your other marketing campaigns. Not only will it fit seamlessly with them, but it’ll also enhance these campaigns. For instance, you can send a text message to someone who’s left items in their cart on your website, so they remember to come back and complete their purchase.

One Final Statistic

One last thing you should know about text marketing: 98% of the time, customers click on the links you send them. These statistics are much better than email campaigns. For this reason, you should contact Local SEO Tampa Company in Tampa Bay, FL, so that we can start your campaign today.