Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e.g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending …
Digital Marketing Tactics To Employ By The End Of This Year
As the year ends, you should know that there are still things that can be done to make an impact on your internet marketing. These are things you’ll want to get to work on right away, before the holiday season arrives. Elevate Your Best Voice When you want to improve the conversions on your existing …
Continue reading “Digital Marketing Tactics To Employ By The End Of This Year”
How The Ranking Change In Google Nofollow Links Affects Your SEO
There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …
Continue reading “How The Ranking Change In Google Nofollow Links Affects Your SEO”
How Email Marketing Gives Your SEO a Boost
Unfortunately, the connection between email marketing and SEO isn’t obvious. After all, Google doesn’t crawl through and rank each of your emails nor does having a large list of email subscribers help you rank higher for your keywords of choice. This doesn’t mean that it isn’t a helpful tool though. In fact, it’s able to …
Continue reading “How Email Marketing Gives Your SEO a Boost”
Why It’s Important For Contractors To Improve Their Local Seo
About 33% of all the mobile searches conducted on Google are local. Searching for things “near me” is fueled by mobile technology. When people are out doing things they want to know the best places to do other things. As a contractor you may wonder if this affects you, but as mobile search continues growing …
Continue reading “Why It’s Important For Contractors To Improve Their Local Seo”
Why You Need To Improve Your Local SEO
About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information …
SEO Mistakes That’ll Hurt Your Rankings
As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t …
Tips For Making Your Small Business More Efficient And Productive
As a small business owner your main goal is to create a business you enjoy around a lifestyle you love. You hope to accomplish this so you can work fewer hours. While this sounds great, two things often stand in your way: productivity and efficiency. There are a few things you can do to overcome …
Continue reading “Tips For Making Your Small Business More Efficient And Productive”
Google Says Responding to Reviews Improves Local SEO
Today, about 90% of consumers say they trust online reviews just as much as they trust personal recommendations. This plays a huge role in your brand’s success, which is why review management should be one of your top priorities. It also plays an important role in how Google ranks your business, accounting for about 15.44% …
Continue reading “Google Says Responding to Reviews Improves Local SEO”
July’s Unconfirmed Google Ranking Updates
Google search result rankings were quite volatile between July 11 – 18. Various tools that track Google’s changes (e.g. Mozcast, SERPMetrics, Algoroo, AdvancedWebRankings, Accuranker, RankRanger, Cognitive SEO, SEMRush) noticed that this was happening. This is something that Google hasn’t responded to themselves. John Mueller himself has said he doesn’t know anything about it or what …
Continue reading “July’s Unconfirmed Google Ranking Updates”