Evergreen content can be simply defined as “content that never goes out of style.” It’s the opposite of news and other trending content. This content is high-impact, in-depth content that can be valid for people for up to two years (oftentimes longer). Benefits of Content That’s Evergreen An evergreen topic is one that people will …
Is NAP Consistency Important For Law Firm Local SEO?
When you’re working with local SEO (search engine optimization) marketing you’ll come across the NAP which stands for your business’s Name, Address, and Phone Number. This is one of the main things you’ll need if you want to rank high in the SERPs (search engine results pages). NAP consistency and accuracy have many benefits besides …
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Why Your Website Isn’t Getting Traffic
In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, …
How To Use Visual Content To Improve Your SEO Rankings
When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines. Now when people go online searching for information they expect to …
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Tips For Improving Your Website’s Design
There is more to creating a website than simply ensuring that your visitors can find what they’re looking for there. You also want to make sure that your website is optimized to convert. After all, you don’t want to take the time to redesign your website if it can’t win new business, retain customers, and …
Best SEO Practices For A Law Firm
Growing a legal practice is hard and we know it very well. The easiest way to achieve success is to acquire clients through referrals. However, this is an old traditional way and isn’t enough to stand out in the current competitive world. It is important to attract clients that are looking for legal advice and …
Improve Your Organic Traffic Flow With Effective SEO Blogging
Statistics show that when business posts at least 16 articles per month they’ll receive 3.5 times more traffic to their website. This is important because 61% of consumers make purchases based on such articles. You need to use this as part of your marketing plan. How to Create Topics for Blogging When blogging is an …
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Understanding SEO For Online Sales
Today any website that isn’t optimized for the search engines won’t be found so they won’t make any sales. However, since SEO is constantly evolving it can be challenging to keep up with all of its rules, strategies, and best practices. It’s More Than Keywords While you do need to focus on keywords for SEO, …
How To Optimize Your Title Tags
To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. …
Why Your Google My Business Listing Got Suspended
One thing that a lot of businesses rely on for marketing today is Google My Business (GMB). This is both foolish and risky because any issue you face here could mean an end to your business. For instance, when your listing gets suspended your business will no longer be visible in Google Search or Maps. …
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