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    • The Psychology Of What Makes People Buy Your Products

      The Psychology Of What Makes People Buy Your Products

      It can be easier to run a business and sell your product and services when you understand more about what drives people to make decisions. While each market and audience are different, there are some common themes and factors which are often identified across many different areas. There are various selling tips that many companies…

    • Can SEO Be Affected By Site Speed?

      Can SEO Be Affected By Site Speed?

      Everyone wants to have a fast website, and for good reason. If your website lacks speed, your visitors are going to leave the site as fast as they arrived. If your site speed is lacking, you may want to find methods to speed it up, so your SEO is not negatively impacted. Think about the…

    • Why Small Businesses Need An SEO Company

      Why Small Businesses Need An SEO Company

      Many small businesses have heard of search engine optimization, and know its importance. But if you are not SEO savvy, your business could fall by the wayside. Here is why your small business needs an SEO company. While you may have a smaller budget than larger businesses, you can actually save money when you hire…

    • Why Reviews Are Important For Local SEO

      Why Reviews Are Important For Local SEO

      When you own a business, whether it is a dentist’s office or a shoe store, it is imperative to have reviews. You may wonder why your business does not have very many business reviews when other locals have many. It is a matter of doing local SEO, as well as performing it correctly. Reviews are…

    • Understanding What Content You Need For SEO – Part 2

      Understanding What Content You Need For SEO – Part 2

      Once you understand the importance of local SEO and you’re ready to capitalize on it, there are a few ways of doing so. It’s important to take a moment to look at these so you can start implementing them for your business. Types of Local SEO Content Regardless of what type of content you create,…

    • Understanding What Content You Need For SEO – Part 1

      Understanding What Content You Need For SEO – Part 1

      Regardless of what you’re looking for online, you’ll eventually turn to Google to find it. This is why it’s so important for local businesses to get listed there. In the past, accomplishing this was easy. However, as a local business, you’ve probably noticed that your local website is pushed down further and further in the…

    • Ukraine Relief Effort Receives A $15 Million Google Donation

      Ukraine Relief Effort Receives A $15 Million Google Donation

      During the crisis in Ukraine, Google has stepped up to gift $15 million in relief assistance. One-third of this donation has been provided from the Google Employee Matching Campaign, while another third was made possible from grants. The president of Google affairs, Kent Walker, stated they’ve put together an SOS signal on Search across Ukraine.…

    • Local Franchise SEO Tactics For Locations

      Local Franchise SEO Tactics For Locations

      Sometimes, it can be hard for a local franchise to put its name out there. However, these challenging times can be overcome by utilizing a few franchise SEO tactics using their locations. If a local franchise wishes to rank, they need to do SEO just as other companies do. If they’re wishing to position their…

    • Tips For General Contractor SEO

      Tips For General Contractor SEO

      Most people’s search for a reputable contractor starts with a search engine such as Google. However, it’s not enough for you to appear near the top of the search engine results pages (SERPs). You need to be at the top and for that, you need to have good general contractor SEO. There are several things…

    • How To Put Google My Business To Work For You

      How To Put Google My Business To Work For You

      Today with 87% of Americans actively using the internet for around 7 hours each day, it’s more important than ever before that businesses have an online presence. Since the majority of this time is spent using search engines local SEO plays a major role here. Harness the Power of Google My Business It’s no surprise…

    • Want More Effective Ads? Use A PPC Shield

      Want More Effective Ads? Use A PPC Shield

      With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go,…

    • Why Duplicate Content Is Never A Good Idea

      Why Duplicate Content Is Never A Good Idea

      We have all heard it is best to refrain from using duplicate content. After all, Google says it will not help you in your attempts to do SEO on your website. There are duplicate content checkers that are able to tell if you have copied anything from another site. Once you understand why you should…